magazine article.

Has Harry Potter drawn the line under the childhood of millions of fans?

Millions of teenagers all over the world say that the release of the final Harry Potter film means the end of their childhood, is this true?

Harry Potter originated as a series of books written by J.K Rowling, which was published from 1997 – 2007; since the publication of these books and the

adoration of the narrative by millions of young fans, the novels have been adapted into highly

successful films which have taken the hearts of the nation.

Majority of Harry Potter fans have grown up watching these films, grown up with the characters, grown up with the mystical adventure and feel that the absence of subsequent Harry Potter films result in an era that has come to a complete halt.

These views are most frequently expressed on social networking sites such as facebook, twitter, tumblr etc, which are popular among the younger generation; where users often say things like 'It's the end of Harry Potter, It's the end of my life as I know it' which is a dramatic and exaggerated opinion, but a view that millions of people share around the world.

Harry Potter has proven to be a worldwide hit, it's been translated into over 65 languages which makes it universally appealing to millions of people; it doesn't only appeal to English / American viewers (as primarily aimed) but to thousands and thousands of people from different nationalities / ethnic background and cultures.

The narrative revolves around Harry Potter, the main protagonist, who at a young age discovered he had wizardry abilities (every child's dream.) -Which is probably why the film had such a huge impact on the younger generation as they feel they can relate.

As well as the narrative and presence of the Harry Potter films in the lives of young people, they have also 'grown up' with the actors / actresses who play their favourite characters, whom the fans idolize – the sudden loss of the presence of these characters in their lives mean that they'll be forced to move on, forced to find something else to fulfil the black hole that was once filled with the magic and adventure of Harry Potter.

The release of the final Harry Potter film will be on Friday 15^th July 2011, this day has been named by many people 'dooms day', where it all ends, forever...

Harry Potter is due to end, the childhood of millions is about to come to an end but you must remember, this may not be the end, J.K Rowling is rumoured to be thinking about writing more Harry Potter books (or books loosely based on the story); so all of you reading this... keep your hopes and dreams alive, let the legacy of Harry Potter live on.

Today, I looked at articles written about Gordon Brown, who has been a victim of phone hacking.

Broadsheet newspaper - The Guardian - http://www.guardian.co.uk/media/2011/jul/11/phone-hacking-news-international-gordon-brown

• Newspaper, audience- men and women: 20+, subject -phone hacking, purpose - inform / shock the reader.
• Broadsheets use sophisticated language.
• Aimed at a more educated audience (as suggested by language use.)
• Very formal. 
• Name dropping - shows insight and reliance.
• All points are backed up with sources.
• Definitely trustworthy.
• Tells it as it is, with proof.
• Doesn't write ambiguously. 
• Fully detailed, covers everything.

Tabloid newspaper - The Daily Mail - http://www.dailymail.co.uk/news/article-2013534/Gordon-Browns-fury-use-criminal-underworld-News-International.html

• Newspaper, audience- men and women: 20+, subject -phone hacking, purpose - inform
• More emotive.
• Less formal than broadsheet.
• Less sophisticated language.
• Average intelligence (audience).
• Not overly detailed.
• A lot of quotes from Brown.
• Strong blame on News International.

Online News. - BBC News. - http://www.bbc.co.uk/news/uk-politics-14119225

• Genre - online news, audience - world, 20+, men and women, subject - Gordon Brown phone hacking - purpose - to inform.
• Increased use of quotes.
• Increased use of dynamic verbs.
• 'Disgusting' - quite colloquial.
• A lot of rhetorical questions - implies blame - questions should be answered.
• Quotes from other politicians.
• Told from Brown's point of view.
• Emphasis on family situation 'we', 'my wife and I' etc.

Gasp analysis three. - Marmola weight loss tablets.

The genre of this text is a magazine article promoting a new weight loss drug. It is aimed at women to make them feel bad about themselves and their appearance to encourage them to buy the 'new Marmola weight loss tablets'.

Further notes:

• 'Her husband was ashamed of her' - the man is the subject of the sentence whereas the woman is referred to in object pronoun form - given less significance.
• "Fat blights health, beauty and efficiency- robs life of half it's joys" - this quote implies that obesity and being 'fat' is looked down upon and nobody will love you unless you sort yourself out.
• "Abnormal obesity" - singles 'fat' people out from others - implying that they're not 'normal'. 
• "But now he's so proud" - implies that you can only be loved, accepted and valued once you're in 'optimum shape'. 
• Overall, the advert connotes that women are only there to please men and have no other values / roles in life.

Gasp analysis two. - Morris Oxford Car.

The genre of this text is an advertisement in a newspaper / magazine which is primarily aimed at men. The subject of the text is the 'new morris car' and the purpose of the text is to persuade the audience to buy the car.

Further notes:

• The image implies that the vehicle is a family car.
• The man in a suit is looking over and his wife and child - he looks authoratative.
• Categorising of women and men's needs and desires - implies that women are just there to be pleased but gives no implication that women should drive.
• The checklists imply that men are interested in the technical / efficiency side compared to women who are said to want 'comfort and sensibility.

Gasp analysis one. - Kenwood Chef.

The genre of this text is a magazine / newspaper article which is aimed at both men and women (although the mode of address appeals to men, primarily.) The subject of the text is the food processor 'Kenwood Chef' and the purpose of the advertisement is to persuade the audience to buy the product.

Further notes :

• The figure expression of the women implies that she's reliant on the man. 
• The advertisement shows traditional gender roles  - woman in the kitchen - man coming home from work.
• Sexist quote 'The chef does everything but cook - that's what wives are for" - implies that women belong in the kitchen.
• The use of 'wife' 'wives' implies objectification.
• "I can take a hint - I'm giving my wife a Kenwood Chef right away" - giving my wife - implies that the woman doesn't have authority to go out and buy things.