Further notes:
- 'Her husband was ashamed of her' - the man is the subject of the sentence whereas the woman is referred to in object pronoun form - given less significance.
- "Fat blights health, beauty and efficiency- robs life of half it's joys" - this quote implies that obesity and being 'fat' is looked down upon and nobody will love you unless you sort yourself out.
- "Abnormal obesity" - singles 'fat' people out from others - implying that they're not 'normal'.
- "But now he's so proud" - implies that you can only be loved, accepted and valued once you're in 'optimum shape'.
- Overall, the advert connotes that women are only there to please men and have no other values / roles in life.
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