Monday, 4 July 2011

Gasp analysis three. - Marmola weight loss tablets.

The genre of this text is a magazine article promoting a new weight loss drug. It is aimed at women to make them feel bad about themselves and their appearance to encourage them to buy the 'new Marmola weight loss tablets'.

Further notes:
  • 'Her husband was ashamed of her' - the man is the subject of the sentence whereas the woman is referred to in object pronoun form - given less significance.
  • "Fat blights health, beauty and efficiency- robs life of half it's joys" - this quote implies that obesity and being 'fat' is looked down upon and nobody will love you unless you sort yourself out.
  • "Abnormal obesity" - singles 'fat' people out from others - implying that they're not 'normal'. 
  • "But now he's so proud" - implies that you can only be loved, accepted and valued once you're in 'optimum shape'. 
  • Overall, the advert connotes that women are only there to please men and have no other values / roles in life.

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