Gasp analysis two. - Morris Oxford Car.

The genre of this text is an advertisement in a newspaper / magazine which is primarily aimed at men. The subject of the text is the 'new morris car' and the purpose of the text is to persuade the audience to buy the car.

Further notes:

• The image implies that the vehicle is a family car.
• The man in a suit is looking over and his wife and child - he looks authoratative.
• Categorising of women and men's needs and desires - implies that women are just there to be pleased but gives no implication that women should drive.
• The checklists imply that men are interested in the technical / efficiency side compared to women who are said to want 'comfort and sensibility.